Branding and Design
We create audience-focused brand experiences that capture attention.
In today's experience-driven market, people embrace brands that reflect their values, needs, and aspirations. By understanding this new landscape, AQMAR helps clients develop brands that connect with audiences on a deeper level. We craft the communication these brands need through the creative application of deep audience insights and connected thinking.
Defining the Target Audience
The brand begins by delving into customer behaviors, values, and needs.
- Audience Segmentation
- Audience Values
- Buyer Behaviors
- Qualitative and Quantitative Research
- Analytics and Evaluation
Brand Research
Successful companies identify and build deep connections between core audiences and brand offerings.
- Brand Vision, Mission, and Values
- Product Analysis
- Competitor Analysis
- Market Analysis
- Internal Brand Research
- Purchase Insights
We firmly believe that when your brand shifts from an inward focus to forging deep connections with your audience, that's when the magic happens. Our branding strategy approach is centered around diving deep into the everyday lives of your audience, understanding their values, challenges, wins, and behaviors to uncover golden opportunities for genuine brand connection.
Strategic Planning
Strong brand strategies are born from rich audience analysis, allowing us to align fixed brand assets with dynamic personal insights.
- Discovering Brand Opportunities
- Brand Strategy
- Product Strategy
- Cross-Platform Brand Planning
Creative Thinking
We believe that creativity driven by deep customer insights offers the greatest opportunity for brand growth. We also believe the best ideas should scare you… a little!
- Creative Workshops
- Brand Naming Ideas
- Brand Concept Development
- Iterative Brand Planning
Brand Design
Building and driving business growth through brands that connect mind and heart.
- Brand Development
- Brand Guidelines and Governance
- Retail Branding
- Packaging Design
- End-to-End Brand Implementation
- Ongoing Design Support
Tangible Results you See in Reality
Ready to launch? Contact us now.
Stop overthinking and start achieving the results you need.
